Katarina Dr Njegić

Dr  Katarina Njegić

ASSOCIATE PROFESSOR
Management, marketing and entrepreneurship

Katarina Njegić (Radosavljević), was born in Belgrade on November 2, 1986, where she finished elementary school and the 3rd Belgrade Gymnasium, socio-linguistic department. In March 2010, she graduated from the Faculty of Organizational Sciences in Belgrade at the Department of Management with an overall grade of 8.66 during her studies and thus received the title of graduate engineer of organizational sciences (equal to the title of master of organizational sciences). In 2017, she completed her doctoral studies at John Nesbit University (Megatrend University) with an average grade of 9.89 during her studies and defended her doctoral dissertation entitled "The Impact of Marketing Oriented Strategy on the Export Performance of Companies", which earned her the title of Doctor of Economics. . He has been employed at the College of Business Economics and Entrepreneurship from Belgrade since 2010.

Biography / bibliography

  1. Đokić I., Njegić K. (2020). Digital Communication Strategy. XXV International Scientific Conference: Strategic Management and Decision Support Systems in Strategic Management, May 19, Subotica, Serbia.
  2. Njegić K., Đokić I., Milanović V. (2020). Testing MKTOR Scale Properties in Serbian Exporters' Context. Management: Journal of Sustainable Business & Management Solutions in Emerging Economies, 25 (1), 37-46.
  3. Karavelić Z., Njegić K. (2019). Business Economics. College of Business Economics and Entrepreneurship, Belgrade.
  4. Milanović V., Njegić K., Vrcelj N. (2019). Nano-technological activities: position difference between the least and least active countries. EMAN 2019 – Economics & Management: How to Cope With Disrupted Times, March 28, 515-529.
  5. Njegić K., Ravić N. (2019). An investigation of the impact of competitive strategy on export performance: A literature review in the period 1998-2018. School of Business, No.1, 107-129.
  6. Milanović V., Njegić (Radosavljević) K. (2019). The influence of verbal communication on meeting the social needs of employees and the role of organizational identification. Marketing, 50 (2), 111-123.
  7. Milanović V., Njegić (Radosavljević) K. (2019). The impact of internal communication and employees ’identification with the organization on motivation. Zbornik Matice srpske za drustvene nauke, No.170, 213-227.
  8. Đokić I., Njegić K. (2019). Modern marketing communications. XXIV International Scientific Symposium: Strategic Management and Decision Support Systems in Strategic Management, May 17, Subotica, Serbia.
  9. Milanović V., Njegić K., Vrcelj N. (2018). The Analysis of the Competitive Position of the Most and More Active Countries in Nanotechnology in the Period 2008-2017. The Fourth International Scientific-Business Conference LIMEN 2018, December 13, Belgrade, Serbia, 481-493.
  10. Njegić, K., Đokic, I. (2018). Preconditions for the adoption of a price adaptation strategy and its impact on the export performance of companies in Serbia. School of Business, no.1, 1-20.