Dr. Jelena Bačević (maiden name: Vasković) was born on April 7, 1987. in Belgrade, Republic of Serbia. She graduated from the XIV Belgrade Gymnasium in 2006. In the same year, she enrolled at the Faculty of Organizational Sciences, where she graduated in 2011 with an average grade of 8.0. in the study program Information Systems and Technologies. She defended her final thesis entitled "E-books" with a grade of 10. She enrolled in the graduate academic-master's study in 2011 at the Faculty of Organizational Sciences in the study program Electronic Business and Systems Management. By defending the final (master's) thesis entitled "NFC technology as a means of Internet marketing", in 2012 he acquired the title of master engineer of organizational sciences, with an average grade of 10.0.